The majority of big data technologies emphasizes the technical significance of new concepts like clustered file systems or in-memory computing. While such technologies are highly relevant for certain big data aspects, they obscure a holistic look at the overall needs for data management and data lifecycle in accordance with the business use case. With the Data Lake, this is different: Semantically grouped managed data objects are at the heart of this new paradigm, with a variety of technologies supporting it. With all the talk about the unimaginable growth of data, lets make data and its elements the core of our future architecture. Join this webinar to understand key data lake concepts as well as best practices on how to get started.